ART DIRECTION / PHOTOGRAPHY

During my time I have been involved in many areas of our brand. I've pretty much have had a hand in every aspect of the creative umbrella in our e-commerce division. This includes helping in the studio as well as focusing on user experience and developing our dynamic imaging presets. My strong belief in team collaboration has contributed to my success at Party City. Also when I started our team was small and growing. This gave me the chance to fill in for our in house studio and gain experience providing art direction and help capture photography for lifestyle and product imagery. Below I have complied a couple of projects that I had a major roll in creating the imagery. I worked directly with the stylist to concept, capture and art direct these projects.

OSCAR DRINK CONCEPTS, ART DIRECTION AND PHOTOGRAPHY

Pictured below is a Oscar drink gallery. I was fully involved with this project from start to finish.  My responsibility was to come up with the movie drink ideas using Party City product as well as capture and retouch the final images. The concepts include the following drink recipes: Harry Potter, Titanic, Ocean's Eleven, James Bond, Casablanca, and Avengers

ST. PATRICK'S DAY ART DIRECTION AND PHOTOGRAPHY

The following images was a content idea gallery for a St. Patrick's Day Sweets and Treats gallery featured in our party ideas section of our website. Also some of these images were used for in store signage. I helped art direct, concept, and capture these images. I worked directly with the stylist to compose the images you see below.

FIESTA ART DIRECTION AND PHOTOGRAPHY

The images featured below are part of an idea gallery I worked on for our Fiesta party ideas. I helped art direct, concept, and capture these images on location. I worked directly with the stylist and our team of assistants to compose the images. This project was delightful to work on because we were all inspired by the bright colors. It brought a positive energy to the set. We were genuinely in a fiesta mood while working, which helped make for inspiring images.