ART DIRECTION / LOGO DESIGN / WEB DESIGN / PHOTOGRAPHY

Clare Olson needed a new identity for her portfolio that conveyed her love of styling and emphasized how well she works with art directors and photographers. Since I directly worked with Clare in an in-house studio I had a pretty good idea of what we needed to show case. We sat down and she explained to me the type of portfolio she envisioned but she had no idea what the look and feel would be. That's where I was put to the test. Clare has such a vibrant and infectious personality, I wanted to make sure that was captured throughout my website design. I then pulled inspiration from Clare's personal wardrobe to create the style of the page. I wanted to ensure that the page itself looked like Clare styled it and that's how the layout was created.